So far we’ve talked about branding and how we can search and monitor our competition, now we train our eyes on how we can maintain our reputation and uphold the good we show for it and deal with the bad that catches us off guard.
A strong online reputation isn’t just the job of an organisation, we as individuals can build and maintain our own online reputation much in the same way as any organisation. They ways we do this, however, vary in how we approach them.
For a company, it’s crucial to somehow make your way to the front page of Google. Being on the first page of Google can have people saying, “You know what? You’re the one I need, the expert, the only one for the job.”
Well, maybe I exaggerate — there’s no real way for you to stamp page one of Google with your business, but you can give it a push using strategic search engine optimisation, which may sound like a mouthful, but can be easier than you think.
To begin with, consider keywords that describe your company: your industry, your speciality, your intrinsic value, your services, sum these up in keywords you can use to illustrate your company and then put them on your website: in a press release, on your about page, captioned on photos in a gallery. Make these present and Google will pick them up. We’ve talked about how Google may not always be the best person to talk to about the competition, but when it comes down to it, it is a pretty good listener.
For us, though, the individual, maybe we don’t necessarily want to make it to the front page of Google, maybe we have other aspirations? Depending on our brand, we can then work out how we want to maintain our online reputation. Ask yourself, where’s your reputation located? What social platforms are you on? What audience do you want to influence? If you can work out your own keywords you can apply the same process we talked about companies for google to whatever platform you’re on!
Look at your profile. Define your keywords. Make them present.